Kylie Jenner gets rugged for Acne Studios' Fall/Winter 2023 denim campaign. Captured against the vibrant backdrop of Los Angeles by renowned Dutch photographer and director Carlijn Jacobs, the campaign captures Kylie in a fresh light. Gone are the glitzy glam and red carpets; instead, she effortlessly rocks oversized denim silhouettes and flaunts distressed and rugged denim pieces from Acne Studios' latest collection.
Denim: The Soul of Acne Studios
Denim holds a special place in Acne Studios' heart, dating back to its inception in 1996 when Creative Director Jonny Johansson gifted 100 pairs of jeans to artists, friends, and fans. Over the years, it has remained an iconic cornerstone of the brand. Jonny Johansson, the creative genius behind Acne Studios, explains, "Denim is a rebellious yet practical material that always captivates me. It's also sustainable because you wear it for years. It's the pivot around which your wardrobe revolves."
Kylie's Distinctive Touch: The '2023' Style
Kylie infuses her own style into the campaign with wet-look hair and artistic body paint, elevating the denim pieces to new heights. Notably, she introduces the '2023,' a cutting-edge unisex style characterized by its ultra-oversized design. This distinctive piece is available in a vintage-inspired distressed 'Penicillin' wash and a sleek 'oil-coated' wash, adding a contemporary twist to the denim lineup. Alongside the '2023,' Kylie also showcases the '2021,' a loose-fit style with a mid-rise and wide-leg silhouette, and the elegant 'Dacna' denim maxi dress. Accessories from Acne Studios' FW23 runway collection complete her stunning looks, including the new Multi-Pocket bag and on-point eyewear.
Kylie's Affection for Acne Studios
Kylie Jenner's bond with Acne Studios goes beyond the campaign. She has graced the brand's shows and seamlessly incorporated its pieces into her personal style. Kylie shares her affinity for Acne Studios, saying, "I love the natural connection I've built with Acne Studios. I'm a fan, and I've been wearing their products for years. This campaign is truly special, and I enjoyed every moment working with Carlijn. The simplicity of the images holds a unique strength."
Global Launch and Availability
The campaign launched worldwide on August 31, 2023, promises a series of captivating out-of-home advertising activations in major cities across the globe. Simultaneously, the Fall/Winter 2023 denim collection and accessories will hit Acne Studios' stores worldwide and their online platform, acnestudios.com, as the campaign unfolds.