Lily Gladstone, Ryan Gosling, and Greta Gerwig Shine in Gucci – Style Meets Cultural Heritage at the 2024 Oscars

As the stars descended upon the red carpet for the 96th Annual Academy Awards, Gucci's distinctive touch of luxury and style was palpable. The revered fashion house, under the creative direction of Sabato De Sarno, showcased its fashion prowess at the 2024 Oscars by dressing an impressive roster of Hollywood's finest.

Lily Gladstone, nominated for Best Actress in a Leading Role for Killers of the Flower Moon, stepped onto the red carpet, her Gucci gown a luxurious canvas showcasing Joe Big Mountain's quillwork — an artful nod to her Siksikaitsitapi and NiMíiPuu heritage. The gown's intricate detailing and midnight blue hue were a fashion statement and also a celebration of Indigenous art, beautifully merging ancestral craftsmanship with Gucci's contemporary elegance.

Best Actor nominee in a Supporting Role for Barbie, Ryan Gosling, showcased Gucci's sartorial mastery in menswear with his single-breasted custom Gucci black wool suit with metallic beaded hand embroidered trim, black matching trousers and shirt and black patent leather lace-up shoes.

Accompanying Grace Gummer, Mark Ronson, nominated for Best Original Song, looked every bit the dapper gentleman in a custom Gucci tuxedo. The black wool tuxedo featured gold Round Interlocking G button details, flawlessly paired with a white shirt and black satin bowtie.

Greta Gerwig, a nominee for Best Adapted Screenplay for Barbie, shone in a custom Gucci gown that reflected her artistic vision. The champagne-colored gown, fully embroidered with crystals, shimmered with every step, encapsulating the essence of Gucci's commitment to exquisite craftsmanship and luxury.

Completing the Gucci-clad attendees, Kingsley Ben-Adir's appearance in a single-breasted custom Gucci tuxedo was a nod to the timeless appeal of black-tie attire. His understated elegance was a perfect representation of the house's design ethos—understated luxury with an impeccable finish.

Kirsten Dunst, honoring Martin Scorsese for his Oscar nomination for Killers Of The Flower Moon, graced the red carpet in a custom white silk dress that showcased a pure and refined aesthetic. Her ensemble, complete with silver leather sandals, was a blend of simplicity and sophistication—a signature Gucci hallmark.

Complementing the glamour, Andrew Wyatt, also nominated for Best Original Song for his song, ‘I’m Just Ken’, wore a single-breasted Gucci black wool suit, white shirt, black satin bowtie and black leather lace-up shoes. His classic elegance in a single-breasted black wool Gucci suit was completed with a crisp white shirt, black satin bowtie, and black leather lace-up shoes—a timeless ensemble that echoed the House's storied heritage.

The evening's finale crystallized Gucci's dedication to luxury, craftsmanship, and innovation, as seen in the constellation of stars adorned in its creations. Each ensemble was a fashion narrative of elegance, tradition, and modernity. Gucci's honorable collaborative spirit, particularly in Lily Gladstone's gown, marked a significant moment, merging the cultural richness of Indigenous art with the contemporary glamour of the 2024 Oscars.

The 96th Academy Awards showcased Gucci's timeless legacy, spotlighting the brand's evolution of luxury and its tribute to the artisans and historical influences that shape its collections.