PUMA and Palomo Spain have joined forces to create a dazzling genderless collection that celebrates queer identities, '80s athletic culture, and the glitz of '70s roller disco. This collaboration seamlessly blends Palomo's elegant essence with PUMA's rich heritage of sportswear, resulting in a lineup that is both nostalgic and contemporary.
The campaign, inspired by the allure of a '70s sporty icon, takes us behind the scenes of an advertisement shoot reminiscent of Hollywood's golden era. Models exude effortless charm as they rehearse their movements, juxtaposed against the shadowy figures of production staff, creating a captivating visual narrative.
The collection itself is a feast for the senses, featuring premium fabrics, distinctive logos, and a warm, rich color palette. Key pieces include the hybrid Nitefox Loafer and a fresh take on the classic Palermo silhouette. Apparel offerings showcase the T7 Track Jacket and Track Pants in Warm White and Teak, constructed from a premium knitted jacquard fabric that pays homage to previous PUMA x Palomo collaborations.
Alejandro Gómez Palomo, Founder and Creative Director of Palomo Spain, expressed his excitement about the knitwear, stating, "I love a white look. I think you can look like the smartest and most elegant version of yourself when you're fully dressed in white. The long pants and long-sleeved knitted tracksuit are delicious."
Footwear takes center stage with the reimagined Palermo, featuring asymmetrical color blocking in a coordinating Red hue, and the Nitefox Loafer, which combines a chunky sole unit with a traditional loafer upper adorned with tassel details and a sleek silver logo buckle.
Accessories round out the collection, with the Visor continuing the tennis motif and the Clutch rendering PUMA and Palomo's knitted pattern in a passionfruit tone. The Grip Bag comes in white with silver hardware, adding a touch of elegance.
The PUMA x Palomo Spain collection is set to launch on May 11, 2024, available from palomospain.com, PUMA.com, PUMA flagship stores, and selected PUMA retailers. This collaboration promises to be a celebration of inclusivity, nostalgia, and the joy of self-expression through fashion.