Actress Florence Pugh is the new face of Valentino

Actress Florence Pugh is unveiled as the new face of Maison Valentino in an electric campaign photographed by Steven Meisel.

Valentino creative director Pierpaolo Piccioli notes identity as an essential part of his creative process. Pugh poses with an attitude and playfulness that captures the spirit of self-expression and unapologetically being your authentic self.

Florence appears with the new Valentino Garavani Rockstud23 bag in the campaign. The bag features Valentino's iconic pyramid-shaped stud, inspired by Roman palace doors and boldly reinterpreted in Valentino Garavanie Rockstud accessories.

*DI.fferent VA.lues = DIVA. The contemporary Valentino DI.VA is a multifaceted character of codes and inner values. Valentino's Creative Director, Pierpaolo Piccioli, continues his conscious and progressive way of making culture by creating an authentic relationship with the DI.VAs becoming a real cultural comeback.

maisonvalentino.com @florencepugh