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AMIRI opens a newly redesigned shop at Selfridges

April 12, 2023

AMIRI Selfridges

To welcome spring AMIRI introduces a newly redesigned shop in London's iconic Selfridges. The pop-up is dedicated to the AMIRI spring summer 2023 collection designed by Mike Amiri.

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The sensual new shop is highlighted by patchwork denim, hand-made tapestry full sets, collaged varsity jackets, and accessories. The store reimagines the spring 2023 runway, balancing textures and tones around a monogram floor design. The season's narrative of eternal dreaming is brought to life with a curation of ready-to-wear bags, accessories, and footwear.

AMIRI, Selfridges, shop-in-shop