Cannabis culture has become more mainstream than ever, and fashion is playing a major role. As the stigma associated with cannabis use fades and legalization spreads, fashion brands have seized the opportunity to blend high style and stoner culture.
Several fashion brands are designing streetwear, luxury apparel, and other clothing that celebrate the plant's cultural significance or incorporate subtle references to the lifestyle.
Jet Life
Founded by rapper Curren$y,Jet Life Apparelis a clothing brand that represents the laid-back, high-flying lifestyle that Curren$y embodies. Curren$y is well-known for his affinity for cannabis. He even launched his own cannabis beverage brand,Jet Life THC, this year.
The influence of streetwear and stoner culture is apparent in Jet Life Apparel’s range of hoodies, graphic tees, tracksuits, and accessories. Many of the designs include nods to Curren$y's taste for luxury cars and planes as well as subtle cannabis imagery and phrases.
HUF
Founded by pro skateboarder Keith Hufnagel,HUFis a streetwear brand with twin affiliations: skater culture and cannabis culture. Its designs often incorporate subtle references to weed, making it an ideal brand for those who want to represent stoner culture without being too overt about it.
One of HUF's most iconic pieces -- and a cult favorite -- is its Plantlife socks, which feature a cannabis leaf pattern. In addition to accessories like hats, socks, and belts, HUF offers a variety of cannabis-inspired graphic T-shirts and hoodies.
Stonerdays
As the name suggests,Stonerdaysis a brand grounded in cannabis culture. Founded by a group of friends with a passion for the plant, the brand focuses on creating clothing for stoners in a way that combines humor, lifestyle, and a love for cannabis. The often bold designs feature playful graphics, puns, and cannabis leaf motifs.
From their Stay Blazed shirts to their Stoner Things collection, a nod to the popular Netflix series "Stranger Things," Stonerdays offers a wide range of apparel for aficionados of the stoner lifestyle.
Grassroots California
If you prefer something a bit more artistic and psychedelic, look toGrassroots California, a brand founded in 2009 that expresses cannabis culture with unique and eye-catching designs. Grassroots is perhaps best known for custom snapback hats that often feature intricate embroidery and cannabis-inspired designs.
Grassroots has won a loyal fanbase by collaborating with artists, musicians, and cannabis influencers to create limited-edition collections. Their designs frequently incorporate vibrant colors, abstract patterns, and cannabis motifs.
Jungmaven
Jungmavenis a brand of hemp-based clothing for the environmentally-conscious stoner. Jungmaven creates stylish, eco-friendly pieces for stoners who care about sustainability and fashion.
Founded by Robert Jungmann, the brand has been a leader in promoting the benefits of hemp within the fashion industry. Its minimalist and timeless designs include T-shirts, sweatshirts, and outerwear, all made from hemp-blend fabrics, all incredibly soft and breathable. This makes Jungmaven pieces ideal for lounging -- and ideal for stoners who value comfort as much as style.
Once mainly about tie-dyed shirts and Rastafarian colors, cannabis-influenced fashion is now much more diverse, creative, and reflective of a growing culture. Whether you're into bold streetwear, sustainable fabrics, or impish allusions to cannabis culture, you will find a brand that fits.