Diving deep into the annals of Gucci's opulent past, the new jewelry campaign emerges, illuminating the legendary Marina Chain collection. Orchestrated by Creative Director Sabato De Sarno, this campaign not only marks his first endeavor with the House but also a nostalgic nod to his initial ventures in the fashion realm. At Gucci, Sabato's journey finds its zenith.
Elegance Personified: Daria Werbowy and Marina Chain
The Marina Chain, a testament to Gucci's perennial innovation, debuted in the late 1960s, drawing its aesthetic from an anchor's chain. From its inception as a solitary bracelet to its present-day grandeur, Marina Chain has fortified its status as Gucci's signature jewelry narrative.
Who better to epitomize this iconic lineage than Daria Werbowy? With her timeless grace, she becomes the embodiment of Marina Chain's essence. Through David Sims' masterful photography, Daria brings to life the splendor and rich legacy of Gucci.
Chateau Marmont: Beyond a Venue, A Legend
The campaign's ambiance is accentuated by its chosen milieu: Chateau Marmont in Los Angeles. Beyond its walls lies a tapestry of tales, both for the luminous city it graces and for Gucci. In this Hollywood bastion of bygone elegance, Daria and David paint pictures, each snapshot infused with Sabato’s envisioned narrative—fluid yet profoundly intentional.
Ultimately, the Gucci Marina Chain Jewelry campaign transcends mere adornment. It narrates a saga of legacy, craftsmanship, and metamorphosis. While celebrating its illustrious past and vibrant present, Gucci, under Sabato De Sarno's aegis, casts a promising gaze forward. Explore this narrative in its entirety at gucci.com.