A Taste of Paris in Los Angeles: AMI Partners with Alfred Coffee for Exclusive Month-Long Takeover

In a highly anticipated cross-cultural collaboration, French fashion house AMI brings the Parisian spirit to the heart of Los Angeles this November. Alfred Coffee, best known for its stylish cafes and cult-followed coffee creations, partners with AMI for a one-month takeover at the Alfred Melrose Place location. From November 1st through November 30th, visitors will be treated to a French-inspired experience that merges fashion, food, and the joie de vivre of Parisian café society.

This collaboration represents a pivotal moment for both brands. AMI, the Parisian maison founded by designer Alexandre Mattiussi in 2011, has long been synonymous with modern French elegance. AMI is celebrated for its effortlessly approachable luxury and captures the sophisticated yet laid-back spirit of Paris. The brand’s “Ami de Coeur” heart-crowned logo—an emblem of friendship—will make a prominent appearance throughout the takeover, both as a design motif and in the specially curated offerings.

The partnership comes on the heels of AMI’s success in opening its first permanent Café AMI in Beijing and is a natural extension of the brand’s mission to bring Paris to cities, worldwide. This time, it's Los Angeles, and the setting could not be more fitting. Alfred Coffee’s Melrose Place location—an LA institution beloved for its Instagram-worthy designs and impeccable coffee—is the perfect backdrop for AMI's take on French café culture.

A Taste of Paris in Los Angeles: AMI Partners with Alfred Coffee for Exclusive Month-Long Takeover

NOVEMBER 12, 2024

In a highly anticipated cross-cultural collaboration, French fashion house AMI brings the Parisian spirit to the heart of Los Angeles this November. Alfred Coffee, best known for its stylish cafes and cult-followed coffee creations, partners with AMI for a one-month takeover at the Alfred Melrose Place location. From November 1st through November 30th, visitors will be treated to a French-inspired experience that merges fashion, food, and the joie de vivre of Parisian café society.

This collaboration represents a pivotal moment for both brands. AMI, the Parisian maison founded by designer Alexandre Mattiussi in 2011, has long been synonymous with modern French elegance. AMI is celebrated for its effortlessly approachable luxury and captures the sophisticated yet laid-back spirit of Paris. The brand’s “Ami de Coeur” heart-crowned logo—an emblem of friendship—will make a prominent appearance throughout the takeover, both as a design motif and in the specially curated offerings.

The partnership comes on the heels of AMI’s success in opening its first permanent Café AMI in Beijing and is a natural extension of the brand’s mission to bring Paris to cities, worldwide. This time, it’s Los Angeles, and the setting could not be more fitting. Alfred Coffee’s Melrose Place location—an LA institution beloved for its Instagram-worthy designs and impeccable coffee—is the perfect backdrop for AMI’s take on French café culture.

For the duration of the takeover, AMI and Alfred will be offering an exclusive menu item that infuses French indulgence with Southern California flavor: the Mont Blanc Crème Latte. Inspired by the classic French dessert, this latte features rich espresso, velvety crème, and a dusting of chestnut—delivering a comforting taste of Paris in every sip.

In true AMI fashion, delectable chocolate madeleines—each embossed with AMI’s iconic heart-crowned “A” symbol—will also be available. To mark the occasion, the first 100 guests at the Alfred Melrose Place location on November 1st and 2nd received a complimentary madeleine from the AMI cart stationed outside the café—a limited-edition treat to celebrate the opening weekend.

The space will be transformed into an ode to Parisian bistro charm, featuring French-style tables and chairs, Haussmannian moldings, and the brand’s signature black-and-white stripes. Patrons will feel as though they’ve stepped into an AMI boutique in Paris, where every detail has been thoughtfully curated to reflect the Maison’s playful, yet sophisticated ethos.

For those looking to bring a piece of the experience home, AMI-branded merchandise will be available for purchase, including co-branded tote bags, mugs, and tumblers. These stylish items will serve as the perfect souvenir from the temporary Parisian pop-up.

To further immerse yourself in the AMI universe, visit the AMI Melrose boutique just a few blocks away from Alfred for a continued French-inspired experience. Opened in 2023, the boutique captures the essence of AMI’s understated Parisian luxury, allowing shoppers to explore the brand’s effortlessly elegant collections for men and women.

The AMI x Alfred Coffee takeover will run from November 1st to November 30th, and will be open daily from 6:30 AM to 7:00 PM at the Alfred Melrose location (8428 Melrose Place, Los Angeles). Whether you’re an early riser in need of your morning caffeine fix or seeking an afternoon Parisian escape, this pop-up is a must-visit for both fashion lovers and coffee aficionados.

During the takeover, AMI and Alfred will offer an exclusive menu item that blends French indulgence with Southern California flavor: the Mont Blanc Crème Latte. Inspired by the classic French dessert, this latte features rich espresso, velvety crème, and a dusting of chestnut—delivering a comforting taste of Paris in every sip.

In true AMI fashion, delectable chocolate madeleines—each embossed with AMI’s iconic heart-crowned “A” symbol—will also be available. To mark the occasion, the first 100 guests at the Alfred Melrose Place location on November 1st and 2nd received a complimentary madeleine from the AMI cart stationed outside the café—a limited-edition treat to celebrate the opening weekend.

The space will be transformed into an ode to Parisian bistro charm, complete with French-style tables and chairs, Haussmannian moldings, and the brand’s signature black-and-white stripes. Patrons will feel as though they've stepped into an AMI boutique in Paris, where every detail has been thoughtfully curated to reflect the Maison’s playful, yet sophisticated ethos.

For those looking to bring a piece of the experience home, AMI-branded merchandise will be available for purchase, including co-branded tote bags, mugs, and tumblers. These stylish items will serve as the perfect souvenir from the temporary Parisian pop-up.

To further immerse yourself in the AMI universe, visit the AMI Melrose boutique just a few blocks away from Alfred for a continued French-inspired experience. Opened in 2023, the boutique captures the essence of AMI’s understated Parisian luxury, allowing shoppers to explore the brand’s effortlessly elegant collections for men and women.

The AMI x Alfred Coffee takeover will run from November 1st to November 30th, and will be open daily from 6:30 AM to 7:00 PM at the Alfred Melrose location (8428 Melrose Place, Los Angeles). Whether you’re an early riser in need of your morning caffeine fix or seeking an afternoon Parisian escape, this pop-up is a must-visit for both fashion lovers and coffee aficionados.

As AMI continues to spread its vision of modern French elegance across the globe, this collaboration with Alfred Coffee celebrates the moments that make life beautiful—whether you’re in Paris, Los Angeles, or anywhere in between.