ABCDior pops up in New York

March 29, 2021

Dior has opened a new pop-up location titled ABCDior at 109 Greene Street in SoHo.

ABCDior allows customers to have their name or initials embroidered onto select products, including the Lady Dior or Book Tote handbags, J’Adior heels and other items in classic Dior patterns including the Toile de Jouy and Dior Oblique.

Upon entering, customers will find building blocks with letters on the wall and a touch screen display table that will project the product onto a large-screen television in the store. In addition to letters, symbols such as hearts, stars and clovers are available.

via WWD

Open through May 21st, 2021.