Dior unveils an unprecedented new campaign, signed Brigitte Lacombe – exalting the timeless allure of the Lady 95.22 handbag.
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The campaign celebrates women from art, cinema, sports, literature, fashion, and music. In the first part of the series, actress Rosamund Pike reflects as she carries the iconic leather bag, including “D, I, O, R” charms that nod to the founding couturier's lucky charms.
Emblematic of Dior elegance, Pike embodies plural femininity, at once sensitive and powerful—an ode to refinement and self-affirmation.
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Rosamund Pike Portraits
The Lady 95.22
