ALAÏA summer fall 2022 campaign

July 1, 2022

Alaïa celebrates the release of Pieter Mulier's captivating summer fall 2022 collection, photographed by Willy Vanderperre and styled by Olivier Rizzo.

"In the refined and minimal decor of a studio, the interaction between light and shadow puts emphasis on the powerful density of Pieter Mulier’s late creations.

The black and white images — typical of Willy Vanderperre’s recognizable style, with its unique chiaroscuro inspired by Flemish painting — reveal the strong contrast between the different volumes and shapes deployed by the clothes and accessories of Alaïa’s Summer Fall 22 collection such as le Papa — Alaïa’s new iconic bag — the crinoline dress, the lace dress or the Heart shoes."

"We recognize the faces of Mona, Mirthe and Victoria who walked for the first two shows of Pieter Mulier at Alaïa. This intimacy between the creator and the models is a hallmark of Alaïa’s history. It creates a strong and authentic bond that is reflected in the clothes. The girls wear them like a second skin, with confidence and ease. They become the incarnation of the Alaïa women. Combining sexiness, elegance and power. Highly feminine, free and assertive. Always in motion."

Explore the campaign below and more on