The Summer Fall 2023 campaign by Alaïa, lensed by Tyrone Lebon, offers an intimate and familial glimpse into the world of high fashion. This photo shoot took place at Pieter Mulier’s home in Antwerp, the very space where the collection was unveiled in January. With a small crew and a warm atmosphere, the campaign effortlessly blends the personal with the sartorial.
Mica, Julia, and Anok: The Alaïa Women
In this campaign, Mica, Julia, and Anok take the spotlight as they personify the Alaïa woman envisioned by Pieter Mulier. Against the backdrop of Pieter’s home, they instinctively make every corner their own, from the concrete ramp to the leather bed, from the terrace to the elevator. The campaign exudes an air of personal connection, accentuated by the presence of flowers, books, furniture, and artworks.
Fashion Becomes Second Skin
The Flemish sky casts a profound light on the clothes, making them a second skin for the models. The Alaïa Summer Fall 2023 collection effortlessly blends ease, sexiness, and effortless chic. It encapsulates the quintessence of Alaïa while paying homage to Azzedine’s fundamental vision of fashion.
The Spirit of Alaïa
This campaign, captured with authenticity and devoid of artifice, embodies Alaïa’s iconic vision of natural beauty. It reflects the brand’s unique sense of family spirit, where clothes are personal and sculpted directly on the body, showcasing a precise yet instinctive structure. Through these images, Alaïa reminds us that the home is a vital and integral part of its identity. Discover the campaign and more on maison-alaia.com.