Daria Werbowy embodies Pieter Mulier’s vision of timeless elegance in Alaïa's Winter Spring 25 collection, where purity and sensuality converge.
By Fashion Editorial Staff
In a world where fashion is often dominated by spectacle, Alaïa takes a bold step in a different direction. For the Winter Spring 25 campaign, the house champions a singular, profound concept: purity.
Captured by photographer Tyrone Lebon in a luminous Miami setting, supermodel Daria Werbowy returns to embody the essence of the Alaïa woman. Her powerful presence transforms the minimalist backdrop, infusing the atmosphere with a raw intimacy that brings Pieter Mulier's sculptural designs to life. The imagery recalls the same architectural grace that defined the collection's debut at the Solomon R. Guggenheim Museum runway show.
"Daria is the perfect extension of the show at the Solomon R. Guggenheim," says Creative Director Pieter Mulier. "With her powerful sensuality that emanates effortlessly, she embodies this collection like no one else. She is the ultimate woman."
Architectural Elegance
The collaboration between Mulier’s sculptural vision and Frank Lloyd Wright’s architectural genius is evident throughout the campaign. Through Lebon’s lens, Werbowy becomes the living embodiment of Alaïa’s design philosophy—where form follows function and beauty emerges from meticulous precision, not excess.
The campaign also highlights key pieces such as the striking Bubble Gum Big Bang Handbag and the Space Big Bang Handbag, alongside the Silver Moneta Necklace with Natural Coin Pearl. These accessories exemplify Mulier’s commitment to creating timeless objects that transcend fleeting trends, becoming enduring icons of craftsmanship.
Sensuality Redefined
This campaign stands apart through its rejection of artifice. In an era where digital enhancement and constructed personas dominate, Alaïa offers a refreshing authenticity. Werbowy exudes a raw, intense sensuality that is both powerful and vulnerable—echoing the philosophy that has defined the house since Azzedine Alaïa’s early work, where garments celebrated the natural female form rather than concealing it.
The Plissé in Pearl White exemplifies this ethos. A technically complex design, it appears effortless in its execution, highlighting the wearer’s natural grace. Similarly, the Blossom Convertible Earrings with Turquoise and the Gold Blossom Ring with Carved Mother of Pearl demonstrate how adornments enhance beauty without overshadowing it.
The Freedom of Restraint
The campaign’s minimalist approach mirrors the collection’s core principles—freedom through restraint, power through precision. Werbowy embodies the Alaïa woman in her purest form—effortlessly sublime and elegantly authoritative. In a world of fleeting trends, Alaïa’s Winter Spring 25 campaign stands as a testament to the enduring power of purity, revealing that true luxury lies not in excess, but in the perfect expression of essence.
Photography: Tyrone Lebon
Model: Daria Werbowy
Creative Direction: Pieter Mulier
Location: Miami