Amid the quiet confines of a Parisian dance studio,ALAINPAUL'sFall-Winter 2024debut campaign "The Rehearsal" sets a distinctive tone. Through Liberg's lens, dancers and models merge in fluid moments—stretching at the barre, pausing between steps, their forms softened in studio light. The collection's balletic essence emerges not in poses, but in the quiet spaces of preparation.
Inspired by the rigor of dance rehearsals, theFall 2024collection features technical and precision details: ribbed knitwear that mirrors warm-up attire, high-waisted trousers with modified cummerbunds inspired by folded practice wear, and double-layer cape dresses crafted fromLVMH's Nona Source deadstock fabrics. Oversized black coats create dramatic silhouettes against studio mirrors, while diaphanous pink layers evoke the intimate moments between rehearsals.
This authenticity stems from founderAlain Paul's roots in contemporary ballet, experience that preceded his tenure at fashion housesVetementsandLouis Vuitton. Alongside partnerLuis Philippe, formerly ofColette, Paul has transformed his artistic vision into a calculated venture. "At some point I felt that I needed to express myself," Paul toldWWDat the Fall 2024 show. "We put a budget aside during our careers to save up. I started with Demna in a living room and it became a brand, so why couldn't it be us?"
Liberg's documentary-style photography captures genuine moments of rest and motion, bypassing traditional editorial poses for natural gestures that honor athletic discipline and artistic freedom. What emerges is not mere homage to dance, but a new artistic vernacular—where movement's discipline and design's grace speak as one.
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