Tim Walker captures the style icon Alexa Chung in Barbour; a whimsical ode to British countryside living
By Fashion Editorial Staff
Following her standout Valentino appearance in December, Alexa Chung reaffirms her status as one of fashion’s most influential voices with her second capsule collection for Barbour, perfectly timed for a spring wardrobe refresh.
Captured by Tim Walker in a field outside London, the campaign features an orange Volkswagen Beetle packed with camping gear, evoking a whimsical ode to British countryside living. It’s quintessentially Chung—nostalgic yet forward-looking, practical yet effortlessly cool—a blend that has followed her from indie music stages to fashion week front rows.
"I really focused on color and fun," Chung explains, delivering standout pieces like a fire-engine red raincoat that feels more Glastonbury than Gloucestershire—exactly where her influence shines brightest. The collection strikes a harmonious balance between Barbour’s 130-year heritage and a contemporary, fresh appeal.
The Lizzy Showerproof Jacket keeps the brand’s classic silhouette while introducing modern design elements, while the Rebecca Gilet reimagines traditional utility wear with clever D-ring details. The knitwear, crafted by Harleys of Scotland, adds a touch of unexpected lurex sparkle to timeless countryside staples—a perfect reflection of Chung’s distinct approach to style.
Even the footwear shows Chung’s ability to elevate the practical into something stylish. The Christie Clog, described by her as "a gardening clog to take out onto the streets," embodies the effortless blend of country charm and urban cool that has become her signature.
This collaboration feels particularly timely as the fashion world continues to embrace sustainability. Barbour’s Wax for Life program, which has helped customers care for and extend the life of their jackets since 1921, resonates more than ever. This commitment to longevity aligns perfectly with Chung’s philosophy of breathing new life into timeless pieces.
Whether it’s adding lurex to knitwear or taking garden clogs onto the streets, Chung’s reinterpretation of countryside heritage through a contemporary lens proves that the best fashion collaborations are both unexpected and entirely natural. The collection launches on February 20th, available in stores and online at Barbour.com.
