AMI Paris, the celebrated Parisian chic label, has revealed its Spring/Summer 2024 campaign, inspired by companionship against a backdrop of cinematic suspense. Photographed by the visionary Luis Alberto Rodriguez in a quintessentially cinematic studio, this campaign is a labyrinthine exploration of AMI's core values—camaraderie, love, and a celebration of diversity.
The campaign is steeped in enigma, with a tension that thrills and captivates. It's an intimate portrayal of a close-knit group exudes an air of mystique while traversing from dimly lit cars to the solitary confines of a motel room, embodying a narrative that's open to interpretation yet deeply connected by unseen bonds. This marks a second notable collaboration with Rodriguez, whose lens has once again perfectly encapsulated AMI's narrative ethos.
Featuring a constellation of modeling's brightest stars, including Julia Nobis, Selena Forrest, Apolline Rocco Fohrer, Saul Symon, Sang Woo Kim, and Zaram Obasi, the campaign is a celebration of individuality and collective spirit. Their solemn expressions are counterbalanced by the undeniable connection they share, a silent storytelling that’s as impactful as the clothing they don.
With the Spring/Summer 2024 Collection, AMI continues the evolution of its identity. Creative Director Alexandre Mattiussi's vision shines through in a wardrobe that marries the brand’s signature minimalism with the audacity of the '90s. It's a collection grounded in reality, yet aspirational—a sartorial harmony of sharply tailored lines and fluid silhouettes.
The AMI aesthetic is precise yet unfettered, embracing body and movement with a range of unisex offerings that challenge and redefine gender norms. Men's styles progress with intention, while women's pieces radiate with sensual confidence, speaking to a nuanced understanding of modern femininity and masculinity.
As we embark on a new season, AMI's Spring-Summer '24 campaign stands where strength is found in vulnerability, beauty in the understated, and power in togetherness. As one of our favorite 2024 high fashion campaigns, this collection is ready to be unraveled by those who dare to don it.
