Between the Californian and European summer, AMIRI takes us on a journey with their Spring/Summer 2024 collection. Guided by a transatlantic duality, the collection merges influences from Los Angeles and the south of France, resulting in an eclectic and expressive aesthetic that transcends borders.
The AMIRI Man
At the heart of this collection is the AMIRI man, who embodies a creative spirit and a thirst for exploration. Embracing the role of a tourist in a foreign land, he draws inspiration from the styles and sophistication of his surroundings. Through radical imagination and craftsmanship, he combines subcultural Americana, particularly elements from 50s and 90s youth culture, with his own unique perspective.
Traditional tailoring silhouettes undergo a transformation in the Spring/Summer 2024 collection. Cropped and elongated shapes draw inspiration from LA’s vibrant subcultures, art studios, and ateliers. Languid suit jackets feature wide cuts that slouch over extended shoulders, while voluminous trousers gracefully pool and flare. Shorts take on an elongated style with an instinctive cut, adding a touch of unconventionality to the ensembles.
California-inspired Heritage Fabrics
AMIRI infuses heritage fabrics such as bouclé, tweed, and leather with a Californian spirit. Suiting is faded by the West Coast heat, creating a relaxed and lived-in appearance. Belts soften the notions of workwear, while bouclé fabrics are embellished with cascading sequins or shimmered tinsel. Garments are adorned with wild flowers, transforming them into glistening decorative pieces.
Balancing Casual and Classic
The AMIRI man effortlessly balances the casual and the classic in his style. By borrowing from subcultures and blending bespoke elements, he creates a unique aesthetic that merges the past and the present. Traditional tailoring silhouettes are relaxed and re-energized, capturing the novelty of vintage garments that have been found and reworked.
Customization and Reimagined Tradition
In this collection, AMIRI embraces customization and reimagines tradition. Ties are worn as belts, shirts are half-tucked over cummerbunds, and self-styling takes center stage. Translucent tailoring reveals layering, reversible jackets offer versatility, and colorful button embellishments create 3D mixed-media polka dots. Animated threads woven across garments mimic pinstripes, showcasing the brand’s commitment to transforming the ordinary into the extraordinary.
The Performance of Dreaming
Dreaming up ideas becomes an inherent performance within the AMIRI Spring/Summer 2024 collection. Memories of LA are intricately embroidered with Swarovski crystals, mirroring the curling surf waves of Malibu. Studio scraps are transformed into ornate leather lapel flowers, adding a touch of artistry to the garments. Woven hats hybridize American baseball caps with traditional berets, adding a tactile and elegant touch to each ensemble. The collection embraces the notion that elegance is implied, never exclaimed, creating an aura of understated sophistication.
Tactile Accessories and Footwear
Accessories and footwear play a pivotal role in expanding the narrative of the collection. Repurposed bandanas featuring the AMIRI logo are threaded through open-weave raffia beach bags, showcasing a harmonious blend of utilitarianism and artistic expression. Leather, bouclé, and raffia backpacks and crossbody bags add texture and functionality to the looks. The house’s signature sneakers undergo an evolution, combining basketball soles with a boat shoe silhouette, resulting in a distinctive hybrid iteration. Penny loafers are reimagined with a chunky creeper design, challenging conventional notions of formal footwear and pushing boundaries.
The AMIRI showcase drew a star-studded crowd, with several celebrities and influencers making a statement in AMIRI’s stylish creations. Teyana Taylor exuded confidence in her AMIRI ensemble, while Aleali May showcased her impeccable fashion sense in an AMIRI outfit. Kyle Kuzma embraced the brand’s aesthetic with his AMIRI attire, and Serge Ibaka exuded sophistication in his AMIRI ensemble. Nigel Sylvester, Aurora Anthony, Salehe Bembury, Jacquelyn Jablonski, and Deon Hinton also showcased their individuality and style in AMIRI’s captivating designs. The presence of these notable personalities added an extra touch of glamour and excitement to the AMIRI event, further solidifying the brand’s reputation as a favorite among celebrities and fashion enthusiasts alike.
Dedication to the Dreamers
The Spring/Summer 2024 collection by AMIRI is dedicated to the dreamers, those who possess the ability to see beauty in the mundane and transform it into something exceptional. It celebrates the power of imagination and individuality, encouraging individuals to express themselves boldly and authentically through fashion. With its transatlantic influences, creative craftsmanship, and a seamless fusion of cultural elements, the collection invites wearers to embark on their own journey of self-expression and sartorial exploration. Amiri.com