AMIRI, the luxury fashion brand founded by Mike Amiri in 2014, has taken the fashion world by storm with its unique blend of West Coast cool and high-end craftsmanship. The brand's latestCore Campaigncaptures the essence of AMIRI's effortless Californian elegance, showcasing a curated selection of contemporary staples and everyday classics that embody the label's signature laid-back attitude.
The new Core campaign photographed byGro Curtishighlights established shapes and silhouettes adorned with iconic house motifs, including theMA emblem,Arts District logo,Bones,Shotgun distress,Bandana Paisley, and the '22' motif. Drawing inspiration from the worlds of skate, sport, and craft, AMIRI solidifies its notion of Americana while celebrating timeless house icons alongside new designs.
Utilizing classic materials such as cashmere, cotton, wool, leather, denim, nylon, and silk, the collection features signature fabrication techniques like crochet mesh knitwear, denim jacquard, fade washes, appliquè, patchwork, and custom reliefs. The result is a wardrobe that offers subtle elevation and boundless self-expression, representing AMIRI's enduring West Coast spirit. Discover more about this eye-catching collection on the official AMIRIwebsite.