Japanese designer Izumi Ogino's latest collection for ANTEPRIMA at Milan Fashion Week offers a refreshing take on contemporary elegance, embracing the concept of "Imperfection of Beauty" for Spring-Summer 2025.
The collection exudes a sense of ethereal lightness, with a color palette that spans from soothing pastels to vibrant hues. Soft blues, mint greens, and pale yellows are punctuated by pops of bright pink and electric blue, creating a harmonious balance between serenity and energy.
Ogino's masterful play with textures is evident throughout. Diaphanous fabrics like sheer organza and lightweight knits are juxtaposed against more structured pieces, embodying the collection's theme of rustic elegance. The iconic WIREBAG makes several appearances, reimagined in various sizes and colors, adding a touch of the brand's signature to each look.
Silhouettes range from flowing, oversized shapes to more tailored pieces, offering versatility for the modern wardrobe. Standout items include billowing caftans, relaxed suiting, and intricately knitted dresses that showcase ANTEPRIMA's commitment to craftsmanship.
The collection's emphasis on "Restorative Realms" is palpable, with each piece designed to offer comfort and reassurance in uncertain times. This is fashion as therapy – clothes that not only adorn the body but also soothe the soul.
ANTEPRIMA Spring-Summer 2025 successfully marries the concepts of imperfection and beauty, creating a collection that feels both grounded and aspirational. Ogino has an uncanny ability to capture the brand's aesthetic while reflecting the disparate and fast-moving world we live in through the lens of fashion.