June 28, 2021

New York based AREA, turned up the heat for the RTW 03 collection. After a year of dressing down, the brand saw a pent-up desire to dress up again. With particular attention to wardrobe staples, the brand rethinks the love of dressing up. The signature AREA encrusted crystal details continue on many fun and new silhouettes. Additionally, this collection introduces AREA denim in a very sensual light. Founders designers, Beckett Fogg and Piotrek Pansczczyk said of the collection:

We’ve felt an incredible energy shift in New York over the last couple of months filled with hope, positivity & love, and wanted to create a collection that reflects that. Our RTW 03 campaign features an iconic cast of inspiring models and muses: Alek Wek, Precious Lee, Lindsey Wixson, Connie Flemming, Yumi Nu & Charlie Nishimura. The project directed by Ethan James Green atop a twenty-five-story midtown rooftop perfectly captures the energy and love we have for New York City.