An inside look at the debut of the new Ariana Grande x Swarovski Capsule Collection, blending music, glamour, and luxury.
By Fashion Editorial Staff
In a collaboration that sees star power combine with impeccable craftsmanship, Swarovski launches its first-ever creative partnership with global brand ambassador Ariana Grande. The Ariana Grande x Swarovski Capsule Collection is a brilliant tribute to Grande's vibrant spirit, blending musical inspiration with Swarovski's signature sparkle.
Co-created by Grande and Swarovski Global Creative Director Giovanna Engelbert, the 16-piece collection embodies both a passion for music and the joy of self-expression, drawing on themes of musical notes and hearts. Grande's artistic energy was the guiding force behind the collection, which is brimming with captivating pieces that shine as brightly as her stage presence.
"Working with Ariana has been a dream," Engelbert shares. "Her artistic energy deeply inspired our creative journey, leading us to a collection that celebrates contemporary glamour through classic elegance and a touch of modernity. Our starting point was music, which naturally evolved into the themes of violin keys and hearts, enriched with timeless pearl detailing. My vision was to merge Swarovski’s heritage of craftsmanship with Ariana’s vibrant spirit, creating a collection that resonates with lovers of music and elegance worldwide.”
From stunning earrings to whimsical tiaras and elegant bracelets, the collection takes music as its muse, translating delicate musical symbolism into wearable works of art. Swarovski’s flawless crystals and pearls elevate each piece, from the continuous flow of crystals shaped like musical notes to the striking heart pendant that serves as a showstopper. With a graceful nod to classic Hollywood glamour, the collection is designed to radiate elegance while maintaining an ultra-modern edge.
Swarovski’s partnership with Ariana Grande is a natural extension of their shared commitment to celebrating individuality. "I’m thrilled to continue my creative journey with Swarovski by bringing my love for music and self-expression to this shining jewelry collection, co-designed with Giovanna,” Grande expressed. “I can’t wait for everyone to discover their unique sparkle and enjoy these beautiful pieces as much as I do."
The accompanying campaign, captured by the legendary duo Mert and Marcus, channels Old Hollywood charm. In the striking black-and-white images, Grande effortlessly embodies the glamour and allure of a bygone era, yet her modern spirit shines through.
Launched on January 28th, the collection is available through immersive pop-up activations at high-end locations around the globe, including Harrods in London, Galeries Lafayette in Paris, and Mall of the Emirates in Dubai. Dedicated pop-up experiences will also take place in key cities such as New York, Tokyo, and Milan. For those eager to get an early look, the collection is also available on Swarovski’s website.
This exclusive collaboration signals a new chapter for Swarovski, blending artistic expression, timeless craftsmanship, and the undeniable influence of Ariana Grande. The Ariana Grande x Swarovski Capsule Collection is set to shine brightly in the world of luxury jewelry, bringing joy, elegance, and a touch of musical magic to jewelry lovers everywhere.
