Artisan Pride: Bottega Veneta’s ‘Bottega for Bottegas’ 2023 – A Campaign of Craftsmanship
December 11, 2023
Bottega Veneta stands as a beacon of artisanship and creative spirit, and in its latest venture, the luxury brand continues to celebrate and support artisanal mastery around the globe. The 'Bottega for Bottegas' 2023 initiative honors the traditional 'bottega'—the heart of handmade artistry—by shining a spotlight on small workshops that share the brand's commitment to craftsmanship and creativity.
Spotlight on Small-Scale Excellence:
True to its roots, Bottega Veneta uplifts the essence of 'bottega,' a term encapsulating workshops producing limited runs of exquisite handcrafted items. This initiative ensures these creators receive the recognition they deserve, leveraging Bottega Veneta's extensive global reach.
A Canvas of Global Creativity
In its third year, the 'Bottega for Bottegas' initiative carefully selects workshops that not only exemplify exceptional skill but also embody the values of imagination and communal inspiration.
Honoring Creativity and Craft
Starting in December, Bottega Veneta's digital and physical platforms will transform into a stage for these artisans. The Milan flagship store, along with the brand's website and advertising campaigns, will celebrate these workshops, showcasing the shared dedication to fine craftsmanship.