“At Home, with self-portrait”: Emily Ratajkowski Stars in a Celebration of Elegance and Memories

Renowned London-based fashion house, self-portrait, has unveiled its latest campaign, "At Home, with self-portrait", a sublime portrayal of elegance, memories, and intimate moments. Collaborating with esteemed British visual artist Nick Waplington, the campaign features the ever-enigmatic Emily Ratajkowski, embodying the spirit and vision of the brand's founder, Han Chong.

Inspired by his childhood memories, Han Chong, founder and Creative Director of self-portrait, reminisces about the significance of dressing up, a tradition deeply rooted in his family. "I grew up in a household which took great pride in dressing up for any and every occasion. This has fuelled my work at self-portrait," stated Han. His vision was to infuse the essence of celebration into the everyday, translating cherished moments of strong women celebrating life.

Emily Ratajkowski, the campaign's star, shared her excitement about working with Waplington and being part of the self-portrait family. "self-portrait brought together a very special team and I’m thrilled to be a part of their campaign," Emily expressed. Having co-hosted the self-portrait Summer Party earlier this year alongside Han Chong and British Vogue’s Editor-in-Chief Edward Enninful OBE, Ratajkowski continues to be a significant presence for the brand.

Waplington's exceptional skillset and aesthetic bring to life Han's vision for the campaign. With a remarkable portfolio that includes exhibitions at prestigious venues like Tate Britain and the Guggenheim Museum in New York, Waplington's captures of young friends and Emily resonate with Han's memories, painting a vivid picture of evenings spent in celebration.

The campaign primarily features exquisite pieces from self-portrait’s eveningwear and kids' collections. Showcasing designs ranging from sparkling gowns of the Resort 2024 ready-to-wear collection to the intricate knitwear of the brand’s childrenswear, the campaign is a testament to self-portrait's commitment to elegance and craftsmanship.

Founded in 2013 by Han Chong, self-portrait has positioned itself as a brand synonymous with dressing women for all occasions. Beyond its fashion endeavors, self-portrait is dedicated to sustainability, integrating responsibly sourced fibres and materials. The brand's initiatives, including a scholarship program with Central Saint Martins, showcase its commitment to nurturing and supporting creative talent.