AVELLANO’s SS24 Collection: A Celebration of Drama, Sensuality, and Historic Collaboration

When you're bestowed with an honor as prestigious as the Pierre Bergé Prize at the ANDAM Fashion Awards, it demands a subsequent presentation that not only matches the gravity of the accolade but also propels one into greater heights. This is precisely the ambitious trajectory AVELLANO has undertaken with their SS24 collection.

Stepping away from the conventional runway settings, AVELLANO opted for the historical and architectural marvel, the hypostyle hall at the Arab World Institute (Institut du Monde Arabe). This evocative venue with its 120 columns became the backdrop of a presentation that borrowed aesthetics from the futuristic world of 'The Fifth Element', albeit a version imagined for 2024. Envision models, reminiscent of the character Padmé, enveloped in an environment that marries the surrealism of an endless, damp underground world with the majestic historicity of the venue. It's a visual spectacle and a bold statement of intent.

Parallel to the creation of this collection, AVELLANO embarked on another significant project: collaborating on the costumes for Marion Motin's ballet "The Last Call". This production, showcased at the iconic Opéra Garnier, beautifully merged with AVELLANO's fashion sensibilities. The result? Pieces in the collection drenched in hues of gold and aged platinum, capturing the intricate mouldings and timeless charm of the Garnier building.

The SS24 offering is a tour de force of evening wear. It is daring, pushing boundaries with the omnipresence of skin juxtaposed against transparent latex, metallics, and elongated trains, making each silhouette a masterpiece. Innovations in material—like the moiré-effect latex—offer depth and shimmer to the garments, while designs featuring Astrakhan motifs and snake trompe l'oeil effects add layers of complexity and intrigue.

A consistent element in AVELLANO’s presentations since 2020 has been the evocative music. This season, Pangol, a regular collaborator, once again lends his musical genius. This partnership has now transcended fashion shows, culminating in the launch of their joint label, VERDO, earlier this year.

In conclusion, AVELLANO's SS24 witnesses the brand's evolution, blending drama, sensuality, and innovation. The future of fashion seems exciting with AVELLANO leading the way. Discover more at studioavellano.com.