Balenciaga unveiled its Spring / Summer ’18 men’s campaign with a nod to the classic family album. Shot against a background one would find in a family portrait studio, the series documents a mix of actual family members and models who also took part in the SS18 show. The series from runway to campaign furthers Balenciaga’s questioning about the values of real clothes, real people and luxury.
Photography by Robbie Augspurger, styling by Lotta Volkova, hair by Gary Gill, make-up by Inge Grognard, nails by Anny Errandonea.
