French luxury fashion label, Balenciaga unveils its latest architectural gem in the heart of São Paulo. it is in style. This expansion marks Balenciaga's third store in Brazil, following earlier boutiques in São Paulo and Rio de Janeiro, solidifying the brand's commitment to the Brazilian market.
On August 19th, 2024, fashion and architecture enthusiasts witnessed the grand opening of Balenciaga's new store in the iconic Iguatemi shopping center – a location that's as rich in history (Brazil's first operating mall) as it is in style.
Raw Elegance: The Balenciaga Vision
Balenciaga's new 300-square-meter store in São Paulo's Iguatemi shopping center embodies the brand's "Raw Architecture" concept, designed to challenge traditional notions of luxury retail spaces. The vast brushed concrete floors, reminiscent of city sidewalks, create an unexpected backdrop for Balenciaga's cutting-edge collections. Untreated concrete slab walls and shelving units not only contribute to the industrial aesthetic but also align with Balenciaga's commitment to sustainability by minimizing the use of raw materials.
The space cleverly balances its raw elements with touches of modernity, featuring anodized metal fixtures, underlit shelving, and a light box that add warmth to the environment. Local craftsmanship is highlighted through aged aluminum tables and benches upholstered in a locally made vegan leather alternative, emphasizing Balenciaga's blend of global vision with local expertise.
Sustainable Concrete and Light
With its parent company, Kering, leading the change in sustainability, Balenciaga similarity is innovating. The store's design is informed with eco-conscious luxury with inclusions like untreated concrete slab walls and shelving units. This isn't only about aesthetics, it's a deliberate choice to minimize the use of raw materials that aligns perfectly with Balenciaga's commitment to sustainable practices.
But don't mistake minimalism for austerity. The space is cleverly punctuated with elements that add warmth and modernity. Anodized metal fixtures catch the light, while underlit shelving casts a soft glow on the latest must-have accessories. It's a delicate balance of industrial edge and luxurious allure that only Balenciaga could pull off with such aplomb.
Where São Paulo Meets Paris
What defines this store is its nod to local craftsmanship. The aged aluminum tables and benches, upholstered in a locally made vegan leather alternative, enhance Balenciaga's commitment to blending global vision with local expertise. It's a space that feels at once international and intimately connected to its São Paulo roots.
The Ultimate Fashion Destination
From the moment you step into this groundbreaking space, you'll be immersed in the world of Balenciaga. The store offers an extensive range of men's and women's ready-to-wear, alongside a carefully curated selection of shoes, bags, accessories, eyewear, and jewelry. It's a one-stop destination for those seeking to infuse their wardrobes with Balenciaga's signature blend of avant-garde design and timeless elegance.
A New Chapter in Luxury Retail
As the fashion world turns its eyes to São Paulo, Balenciaga's new store heralds innovation in luxury retail. It's more than just a place to shop – it's the future of fashion, where sustainability and high style coexist.
For those in São Paulo or planning a visit, the Balenciaga store in the Iguatemi shopping center opened its doors on August 19th, 2024. Whether you're a longtime fan of Balenciaga or new to its avant-garde aesthetic, this innovative space is sure to leave a lasting impression.
BALENCIAGA SÃO PAULO IGUATEMI
Shopping Center Iguatemi
2232 Avenue Brigadeiro Faria Lima
Jardim Paulistano
São Paulo 01489-900
Brazil
