Bridging generations and subcultures,BALLYunveils itsFall-Winter 2024 campaignas a visual dialogue between Switzerland's rebellious past and its luxurious present. Creative DirectorSimone Bellotti's collection, aptly titled "Der Wanderer" (The Wanderer), traverses the landscape of Swiss heritage with an unmistakable edge.
A Tale of Two Eras
PhotographerOlivier Kerverncaptures BALLY's latest offerings in a series of compelling diptychs. These juxtapose the collection's modern interpretations against the gritty, monochromatic world of 1960s Zurich, immortalized by the late Swiss artistKarlheinz Weinberger. Weinberger's work, which captured the emergence of Swiss subcultures in the early 1960s, reveals characters at the crossroads of European tradition and a new punk energy. This historical context provides a rich backdrop for BALLY's contemporary designs, highlighting the brand's evolution while honoring its Swiss roots.
Reimagining Swiss Folklore for the Urban Jungle
Bellotti's irreverent approach to BALLY's archives shines through in every piece and image. Studded black leather accessories whisper tales of youthful defiance, while sumptuous mohair knitwear nods to Alpine comfort. Classic footwear styles are reborn with an edge that speaks to the modern wanderer. The collection features a blend of Swiss folklore elements with the coded uniforms of Zurich streets, showcasing pieces like chunky knitwear and shearling alongside contemporary interpretations of BALLY's archival footwear designs.
From Palazzo to Pavement
The campaign's backdrop oscillates between the opulent 17th-centuryPalazzo Serbelloniand the raw energy of Zurich's streets. This duality reflects the collection's ethos: luxury in authenticity, emboldened by freedom.
The New BALLY
The Fall-Winter 2024 collection illustrates how BALLY’s Swiss precision can coexist with renewed punk energy. The brand is creating a luxurious wardrobe for those who respect tradition but with a healthy dose of rebellion. In BALLY’s world, the inner wanderer arrives at an authentic destination, wherever that may be. After all, in a world of followers, isn't it refreshing to blaze your own trail?