BALLY announces its commitment to cleaning Mount Everest through 2030.
Bally the Swiss luxury brand will also launch a special capsule commemorating the 70th anniversary of the first successful ascent, with 100% of net proceeds supporting mountain communities
Cleaning Mount Everest
Bally announces today a pledge to clean Mount Everest through 2030. The Bally
Peak Outlook Foundation, dedicated to mountain conservation efforts, continues its support of the Himalayan community through a long-term program. In the past three years, Bally’s alpine preservation programs have provided funding to remove more than seven tons of waste from Mt. Everest and the other Himalayan peaks over 8,000 meters and enable building of flood barriers mitigating the impact of global warming on melting glaciers, which risk floods and landslides in the villages below Khumbu Glacier.
As we approach the 70th anniversary of the first successful ascent of Mount Everest, during which Sherpa Tenzing Norgay wore Bally boots, I am proud to be able to announce our commitment to cleaning the world’s highest mountain through 2030. In the past three years, we have made great strides in safeguarding this fragile mountain habitat by removing more than seven tons of waste, enabling the building of flood barriers and sponsoring educational programs for the Sherpa community. Our important work doesn’t stop there. We are dedicated to long-term support and action. Bally was born in the Swiss Alps and we have always had a pioneering legacy and a deep reverence for the natural world.Nicolas Girotto, Bally CEO
Bally Peak Outlook Foundation
Additionally, the Bally Peak Outlook Foundation has sponsored educational programs throughout the Khumbu Valley supporting students from the Sherpa community. Bally’s inaugural expedition in May 2019 was the very first clean-up reaching the peak of Mt. Everest, the world’s highest mountain.
In 2020 and 2021, further expeditions, led again by climber, activist and entrepreneur Dawa Steven Sherpa, included the clean-up of basecamps at Mts. Lhotse, Makalu, Cho Oyu, Kanchenjunga, Dhaulagiri, Manaslu and Annapurna. 2023 marks the 70th anniversary of the first successful ascent of Mt. Everest, when Sherpa Tenzing Norgay wore bespoke Bally reindeer boots as he accompanied Sir Edmund Hillary to the summit on May 29, 1953.
The beauty of the highest mountains in the world, in the Himalayas, is something that you feel deep inside. The mountains are sacred to the Sherpa community and just like our father before us, we climb because it’s a way of life. We have done important work so far to preserve and protect the mountains and its culture, and on the eve of the 70th anniversary of our father’s summit of Everest, we stand side by side with Bally Peak Outlook to continue this critical work.Norbu Tenzing Norgay
To honor this milestone anniversary, next spring Bally will also launch a limited-edition commemorative Bally Peak Outlook capsule, where 100% net proceeds will benefit mountain community projects. These include partnering with the sons of Sherpa Tenzing Norgay, Jamling and Norbu, whose work is dedicated to promoting their father’s legacy and bringing positive impact to the Himalayan community. Bally Peak Outlook will support their projects including the creation of the Sagarmatha Buffer Zone Tenzing Norgay Heritage Center at Namche Bazaar.
The extreme altitudes make restoring the pristine landscape between Everest Base Camp and its iconic peak a formidable feat. However cleaning up the volume of waste that gets left behind is critical to supporting this majestic and fragile habitat. For this reason, I’ve now led three expeditions in partnership with Bally Peak Outlook and I’m incredibly proud of my team from the Sherpa community for their intrepid dedication to cleaning up Everest and the other Himalayan peaks over 8,000 meters.Dawa Steven Sherpa
Bally’s long-standing ties to the mountains are rooted in its Alpine origins and pioneering legacy. With hiking shoes dating back to the 1920s, the brand’s early expedition history began in 1930 when it provided climbers with custom-designed footwear featuring Sparta Grip soles to navigate extreme terrains. Today even Bally’s iconic curling boots favored by Olympians, such as the 1956 Swiss Winter Olympics team, are inspired by the recreated Grip sole from the early 1900s, combining functionality with style for modern day.