Bally reopens its New York flagship store in Meatpacking District

April 19, 2023

Bally announces reopening its 3,200 square-foot New York flagship at 58 Gansevoort Street. The newly redesigned store features its new bold creative direction that debuted on the Milan Fashion Week runway.

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It’s been an absolute pleasure both researching and sourcing specific pieces from iconic designers who have shaped my eye in terms of style, and incorporating them with custom furniture in a very organic and contemporary way. To me, this reflects the nuance between Bally’s everlasting sophistication and the forward-thinking nature of the Meatpacking neighborhood. We wanted the space to feel refined, but like home.

Rhuigi Villaseñor, Bally Creative Director

The store provides a peak into the fresh vision set by creative director Rhuigi Villaseñor who joined the brand in 2022. An evolution of existing Bally Haus stores, the multifunctional spaces feature the full Bally assortment for men and women in a cozy and elegant environment.

Bally, Meatpacking District
Bally HAUS New York, Meatpacking District

I am excited to showcase the new store concept we have imagined—together with Rhuigi—that replicates the homely atmosphere of an apartment, where vintage furniture, soft colors and luxurious fabrics are harmoniously mixed to reflect Bally’s spirit of timelessness.

Nicolas Girotto, Bally CEO

Inspired by Swiss luxury, neutral color palettes complement a curated mix of furniture. Highlights include bar pieces from Rio and the Indies dating to the Art Deco period and a rosewood case sofa from 1970 by American architect and designer Warren Platner.

These are balanced with contemporary designs such as a Haos wood and metal dining table, created in New York City this year, and an Anker light screen from New York-based Italian sculptor and architect Umberto Bellardi Ricci. Additionally, the concept encompasses a made-to-order Stereo Commander SC 115 by Italian designer Willy Rizzo displayed in the window, portraying Bally’s flair for the unexpected.