In the historic heart of Milan, Bally's Spring/Summer 2024 campaign comes to life. A visionary debut from Creative Director Simone Bellotti and captured by renowned photographer Alasdair McLellan, the campaign is a woven tale of tradition and innovation set against the charming backdrop of a Milanese villa.
The campaign masterfully subverts expectations by placing the villa at the forefront, creating a series of images and videos that showcase the duality inherent in Bellotti’s vision. This focus embodies the contrasting blend of classic and unexpected, which is at the core of the SS24 collection.
In this modern twist on Bally's signatures, artful leatherwork comes to life in the Plume loafers, handcrafted Scribe brogues, and Glendale flats. Hero bags of the season like the Belle and the Ollam become keystones in the architectural narrative of the collection.
Bellotti's language of intimacy is evident throughout the composition, inviting viewers into the core values that define Bally: craftsmanship, heritage, innovation, and excellence.
Despite the grandeur of the setting, there's a deliberate simplicity, a stage that allows the collection's clever tailoring, beautifully-made essentials, and minimal accessories to sing. This campaign is an elevation of the everyday, transforming timeless pieces into contemporary staples for the 21st-century wardrobe.
The SS24 collection echoes the villa’s gentle lines, showcasing the effortless precision that Bally has marked out for this season. It speaks to those who appreciate the meticulous art of leather, the narrative of craft, and the nuanced storytelling through design. With this campaign, Bally elevates everyday life, presenting a collection that is sure to become the contemporary cornerstones of discerning wardrobes worldwide.
