Bally Taps South Korean Star DK as Its New Global Brand Ambassador

September 19, 2023

In the picturesque Lugano, Switzerland, Bally introduces DK from the sensational South Korean supergroup SEVENTEEN as its latest global brand ambassador. Celebrated for his casual sophistication and global magnetism, DK naturally embodies Bally’s rich tradition of artistic endeavors.

A Blossoming Collaboration

The union between DK and Bally will come alive in the Spring/Summer 2024 campaign, spotlighting the harmonious bond between the two. This collaboration is not the maiden one for DK with Bally. Keen fans would reminisce his distinguished presence at the Fall/Winter 2023 Milan Fashion Week show.

The Rise of DK and SEVENTEEN

Since its debut in 2015, SEVENTEEN has made an indomitable mark in the music arena. DK, in particular, has been a standout both within the group and as leader of the sub-unit, BSS. Adding another feather to his cap, he has gracefully stepped into the world of musical theatre. Currently, he's dazzling audiences on SEVENTEEN’s 'Follow' tour in Japan.

A Shared Vision

Bally's CEO, Nicolas Girotto, expressed his excitement over the collaboration, stating, “We are proud to welcome the multi-faceted performer DK of the iconic band SEVENTEEN. His contemporary style and charismatic persona resonate with Bally’s core values.”

Reflecting this sentiment, DK remarked, “Being Bally’s ambassador is a significant honor. I am thrilled to represent a brand that stands for artistry, distinction, and innovation.”

Anticipating Milan's Fashion Extravaganza

The anticipation for this partnership will peak in September, as DK graces Bally’s Spring/Summer 2024 fashion show in Milan. This event holds another special reveal: the premiere collection from Bally's new Design Director, Simone Bellotti.

The alliance of DK and Bally signifies a compelling blend of fashion and music, leaving aficionados across the globe in eager anticipation.