Swiss luxury brand Bally announces the launch of a unique capsule collection celebrating The Bally Peak Outlook Foundation's commitment to cleaning Mount Everest after 70 years of summiting. On May 29, 1953, Tenzing Norgay and Sir Edmund Hillary became the first to make a pilgrimage to the world's tallest mountain. It was an extraordinary feat of human achievement and perseverance supported by Bally Reindeer-Himalayan boots.
To celerbate, Bally is launching a limited-edition capsule collection with 70 individually numbered crewneck sweaters in ivory inspired by Bally's alpine roots. Patches recall archival images, alpine iconography, and elements of Himalayan flags. The sweater is GOTS-certified, ethically sourced organic cotton.
We are honored to celebrate the 70-year anniversary of Everest’s ascent by Tenzing Norgay and Sir Edmund Hillary, and proud to have been there on the day with Norgay wearing Bally boots to the ‘Roof of the World.’ This limited-edition capsule pays homage to the legacy of Norgay and Hillary, with 100% of net proceeds benefiting the Bally Peak Outlook Foundation’s mountain preservation efforts. We look forward to supporting diverse projects in mountain communities in the high Himalayas and around the world for years to come.
The limited-edition capsule celebrating the 70th anniversary of Everest’s ascent, with 100% of net proceeds benefiting the Bally Peak Outlook Foundation, will be available in select Bally stores and online at Bally.com on April 27, 2023.
The Bally Peak Outlook Foundation
Over the past three years, the Foundation’s alpine preservation programs, led by climate activist and mountaineer Dawa Steven Sherpa, have successfully removed 8.4 tons of waste from three visits to Everest (2019, 2021, 2022) and the base camps of seven iconic 8,000-meter mountains including Lhotse, Makalu, Cho Oyu (2020), Kanchenjunga, Dhaulagiri, Manaslu and Annapurna (2021).
Foundation Commitments
Today, the recent rise in popularity of mountaineering has taken a toll on the mountain and its surrounding communities, accelerated by climate change and the rapid melting of Everest’s Khumbu glacier, risking the livelihoods of thousands of Sherpa people who live and work in this fragile ecosystem, and the billions downstream who rely on the glacier to supply fresh water.
To help mitigate these crises, future commitments to the Everest region are underway, including the Foundation’s pledge to clean Everest Base Camp through 2030. In addition, the Foundation built flood barriers in the village of Pheriche in 2022 to prevent the devastating impact of floods and landslides. The Foundation has also provided scholarships to local Sherpa students for educational advancement and opportunity.
The Foundation will expand its programming beyond the Himalayas to support community-led initiatives and projects in alpine regions such as Georgia and Tanzania, broadening its global impact and unlocking climate action at scale.
