Bally welcomes spring with a bold new campaign

March 22, 2023

Bally ss23 campaign

Bally unveils its spring summer 2023 campaign featuring the acclaimed new collection by Creative Director Rhuihi Villaseñor. Photographed by Harley Weir, the campaign is an evocative, fresh play on Bally's vision of modern luxury.

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I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury.

Bally Spring Summer 2023 Campaign
Bally Spring Summer 2023 Campaign

The Power of Nature

The power of nature is intrinsic to Bally. Captured overlooking a windswept rocky coastline, models Vivienne Rohner, Kayako Higuchi, Nyakong Chan, Yeray Allgayer, Hong Seong Jun, and Feranmi Ajetomobi highlight an innate sense of confidence imbued in the collection.

Blue skies and the light and shade of water amplify metallic leathers, gold-toned Bally emblem hardware, washed denim, and cutaway forms. The result is a dichotomy between sophisticated silhouettes with rich materials such as velvet and snake-printed leather against a rugged terrain backdrop. Explore more on