Bally’s Winter 2024 Capsule: Alpine Heritage and Contemporary Art at Kunstmuseum Basel

November 18, 2024

Swiss luxury House Bally unveils its Winter 2024 Capsule collection, a sophisticated dialogue between Swiss alpine heritage and contemporary luxury. Photographed in the iconic halls of Basel’s Kunstmuseum, the campaign unfolds a narrative of cultural legacy, set against the museum’s celebrated alpine art collection.

Heritage and high fashion converge in a compelling narrative that bridges Swiss history and contemporary style. Under the creative direction of Simone Bellotti, the collection draws inspiration from modern design's refinement. Photographer Luna Conte captures the interplay between Swiss mountain landscapes and the collection’s inherent elegance.

A model observes the art in a vibrant red sweater and black fur-trimmed vest from the *Bally Winter 2024 Capsule*, set against a breathtaking 19th-century alpine painting. *(Photo by Luna Conte)*

Models showcase the collection amidst historic alpine art, offering a luxurious reinterpretation of traditional Swiss mountain wear. Bellotti transforms utilitarian alpine gear with refined silhouettes, crafted from luxurious materials like felt, flannel, and shearling. Intricate edelweiss embroidery and bold knit patterns evoke the beauty of Swiss landscapes. The Bally family crest subtly honors the House’s 173-year legacy of craftsmanship.

*Bally's* embroidered backpack with the House's signature crest sits alongside relaxed menswear pieces from the *Winter 2024* collection. *(Photo by Luna Conte)*

Inspired by 1960s winter pursuits, the capsule reinterprets utilitarian mountain gear into elegant, modern silhouettes—a contemporary reworking of Swiss craftsmanship for today’s luxury consumer.

In quiet reflection, a model wears an edelweiss-embroidered knit from *Bally’s Winter 2024 Capsule* collection, captured in the serene, minimalist spaces of the Kunstmuseum Basel. *(Photo by Luna Conte)*

Models showcase the capsule, adorned in mountain-motif pullovers and intricate embroidered pieces, set against the timeless backdrop of classic Swiss landscape paintings. *(Photo by Luna Conte)*

The choice to stage the campaign at Kunstmuseum Basel, home to eight centuries of masterpieces, enriches the narrative. The juxtaposition of contemporary fashion with historic alpine landscapes underscores the timeless connection between Switzerland’s natural beauty and its cultural identity.