Presented on March 5th, during Paris Fashion Week, Balmain'sFW25 collection showcased a harmonious blend of softness and edge under the creative direction of Olivier Rousteing. This collection marked a departure from the brand's traditional opulence, focusing instead on sculptural knitwear, fluid drapery, avant-garde aesthetic, and bold zebra motifs.
"I was known for the Balmain army, and for a kind of loudness and sexiness. Now I feel there's more sensuality… She's still the same woman—she's just evolving." - Olivier Rousteing
Balmain creative director Olivier Rousteing puts forth a renewed vision with the FW25 collection (Photo courtesy of Balmain)
His words signal a significant turning point in his vision for Balmain. For over a decade, he built a brand identity rooted in excess—sharp shoulders, heavy embellishments, and an almost warrior-like femininity.
With the Balmain FW25 collection, Rousteing makes it clear that a new era has arrived. By introducing gray melange, a color never before seen in his runway, and working with cashmere for sophisticated jumpers, he signals a shift in attitude - less opulence, more refinement.
The choice of gray melange represents a departure from Balmain's signature golds and metallics, embracing a more understated and sophisticated aesthetic. Meanwhile, cashmere, known for its softness and luxury, reinforces this transition towards comfort and elegance without compromising the brand's inherent strength.
Balmain FW25: Looks 5, 7, 9 (Photos courtesy of Balmain)
What's particularly striking is his acknowledgment that after 14 years, evolution is necessary. Fashion is about reinvention, and while Balmain's DNA remains intact, Rousteing was eager to explore a different kind of strength—one that's less about armor and more about ease and grace. This could also be a response to the evolving tastes of luxury consumers who are gravitating towards understated, timeless luxury rather than loud, statement-driven pieces.
The shapes maintained the brand's powerful essence but with a fresh perspective. The details: delicate chains, sculptural belts, and thigh-high boots punctuated the collection, adding just the right amount of drama without excess. Embossed crocodile textures created a dynamic contrast.
Balmain FW25: Looks 2, 11, 45 (Photos courtesy of Balmain)
Each look seemed to tell a story of evolution, mirroring Rousteing's own journey after 14 years at the helm of the house. As he remarked before the show, "If after all this time I can't write a new book, what's the point?"
Balmain FW25: Looks 16, 20, 28 (Photos courtesy of Balmain)
Balmain has always been synonymous with boldness, so the challenge now lies in balancing this newfound softness with the brand's signature power. Will this evolution resonate with the brand's loyal following, or will consumers prefer the high-energy, ultra-glamorous aesthetic that Rousteing was once known for?
