The French fashion house's latest pre-fall campaign for 2025 embodies the essence of the city that has inspired generations of designers, redefining the boundaries of modernity.
By The Fashion Editorial Team
With photographer Winter Vandenbrink's lens capturing every detail, we meet our modern Balmain muse: a self-assured woman on a mission to find balance between refinement and boldness. Captured in natural, unfiltered style that eschews artifice for authenticity, she navigates the iconic streets of Paris, where elegance and grit converge.
These images offer a candid glimpse into model Olivia Petronella's effortless stride through the fabric of the iconic city. Layered with history, alive with contrasts, Paris becomes a living, breathing entity, full of contradictions and paradoxes. It's this same duality that informs Balmain's Pre-Fall 2025 collection – a compelling blend of tradition and modern sensibilities that pays homage to the city's storied past while embracing its forward-thinking spirit.
From ornate embroidery to military tailoring, leopard print to embellishments, every element has been curated to evoke the spirit of Balmain's storied heritage. It's precisely this legacy that gives the brand its unique edge of old-world sophistication and modern irreverence. New icons take center stage: the Anthem and Shuffle bags are joined by gaiter-effect leather boots adorned with oversized golden buckles – a quintessential Balmain touch.
The result is a wardrobe that strikes a perfect balance between refinement and boldness. Lace meets leather, gold embellishments meet denim, and sculptural silhouettes are softened by movement. This effortless elegance feels both aspirational and attainable, making this collection an essential addition to any fashion-forward woman's arsenal. Balmain's modern muse embodies Paris itself: shaped by tradition, defined by confidence, always moving forward.
With her unposed yet spontaneous stride, she navigates the city with ease, radiating beauty and poise from every angle.