Balmain’s Fall 2023 Campaign: A Tribute to House’s Rich Heritage

September 3, 2023

Balmain's Fall 2023 campaign boldly departs from the grand spectacles that have characterized its previous runway shows. Guided by Creative Director Olivier Rousteing, the house makes a deliberate choice to honor its profound heritage and craft within an intimate, introspective setting. Inspired by the ambiance of Pierre Balmain's post-war couture salon presentations, the campaign accentuates precision tailoring and imaginative reinterpretations of the brand's iconic silhouettes.

Spotlight on Parisian Tailoring

In a purposeful divergence from the extravagance of elaborate props and CGI wizardry, the Fall 2023 campaign shifts its gaze directly onto the world of precision Parisian tailoring and architectural intricacies. The camera's attention underscores the collection's profound ties to Pierre Balmain's audacious 'New French Style.' Stripping away distractions, the campaign extends an invitation to immerse viewers in the artistry of couture craftsmanship and the timeless allure encapsulated by the house's enduring codes and cuts.

A Creative Synergy: Olivier Rousteing and Rafael Pavarotti

The pivotal decision of selecting the right collaborator held immense significance in shaping the campaign's success. In Rafael Pavarotti, Olivier Rousteing discovered an impeccable counterpart. Celebrated for his intricately layered creations and his adept command over light, color, and texture, Pavarotti's artistic vision seamlessly elevates Balmain's legacy and craftsmanship to new heights. The campaign's resplendent tones, opulent sheen, and the captivating aura exuded by its models impeccably capture the essence of the modern Balmain.

A Creative Partnership

Olivier Rousteing and Rafael Pavarotti embarked on a creative partnership, forging a connection to craft the campaign's compelling narrative. This campaign supports the brand's evolution, uniting the storied traditions of couture with the vivacious spirit of twenty-first-century Paris.

Acknowledging Creative Visionaries

Behind every remarkable campaign are the visionaries who bring it to life. Anita Bitton played a pivotal role in casting, while Charlotte Stockdale and Katie Lyall skillfully styled the shoot. Eugene Souleiman worked his magic on hair, and Chiao Li meticulously provided makeup. The campaign features an ensemble of remarkable models, including Akuol Deng, Naomi Apajok, Anyier Anei, Nyaduola Gabriel, Chan Nyakong, and Nyanderi Deng.

Olivier Rousteing's Artistic Vision

In Olivier Rousteing's own words, he captures the spirit of the campaign: "Developing the concept for this campaign with Olivier was a deeply creative experience. By celebrating Balmain's rich heritage, we've created something unique, beautiful, and timeless. I couldn't be prouder of the results." To explore this extraordinary campaign and discover Balmain's Fall Winter 2023 offerings, visit