Barbour and Shaun the Sheep Celebrate the Gift of Warmth in 2024 Christmas Campaign

Barbour, the quintessential British lifestyle brand renowned for its heritage and craftsmanship, has unveiled its enchanting 2024 Christmas campaign in collaboration with Aardman’s beloved Shaun the Sheep. Continuing their cherished partnership, this year’s festive story embraces the simple yet profound theme of gifting warmth, beautifully captured through Barbour's celebrated accessories collection.

Crafted with meticulous attention to detail in Aardman’s renowned Bristol studio, the campaign brings the magic of Mossy Bottom Farm to life with a whimsical stop-motion animation. The tale follows Bitzer, the ever-dutiful farmer’s dog, as he conducts a spirited choir of sheep, braving the winter chill to sing their Christmas carols. But when their woolly voices begin to freeze in the biting cold, Bitzer embarks on a heartfelt mission to envelop his friends in Barbour’s signature warmth, transforming their frozen performance into a joyous, festive celebration.

Building on the success of last year’s sustainability-focused initiative, Barbour continues to honor its commitment to circular fashion with a special release of 30 limited-edition Re-loved Shaun the Sheep-inspired wax jackets. Building on the brand’s celebrated collaboration with Glastonbury and Oxfam, each exclusive piece is a testament to Barbour’s dedication to both quality and sustainability. Each jacket features unique design details, including faux shearling linings, luxe cuffs, and a full collar, all adorned with bespoke ‘Baabour’ pin badges, themed key rings, and distinctive embroidery details.

“After the success of last year's campaign, we are excited to be collaborating with Aardman for another year,” says Paul Wilkinson, Group Commercial Director at Barbour. “The Barbour and Aardman customer is multi-generational, which was a big part of the inspiration behind this campaign.”

As part of this festive initiative, the limited-edition jackets will be distributed through Oxfam stores across the UK and available for purchase online at Barbour.com. All proceeds from the collection will go toward supporting Oxfam’s vital humanitarian work, reinforcing Barbour’s longstanding dedication to both sustainability and community.

“We’re delighted to launch the next festive Shaun the Sheep adventure for Barbour,” says Rachael Peacock, Senior Brand Manager at Aardman. “These iconic British brands share strong values of quality, craft and a shared love of the outdoors. Shaun and the flock have never looked better than in Barbour!”

The campaign beautifully fuses Barbour’s rich heritage of providing warmth and protection from the British elements with Aardman’s whimsical charm and signature humor. The result is a heartfelt and joyful celebration of tradition, giving, and the enduring appeal of both brands.

For more information on Barbour's Christmas campaign and to explore the limited-edition Re-loved collection, visit barbour.com.