Louis Vuitton's Cruise 2025 collection finds its home among Barcelona's architectural treasures. Through Jamie Hawkesworth's lens, the serpentine lines of La Pedrera and the quiet grandeur of Park Güell become intimate spaces rather than tourist landmarks. Each photograph maps the delicate intersection where fashion meets the city's modernist heritage, with models moving through Antoni Gaudí's masterworks and the stark galleries of Fundació Joan Miró as though they were private rooms.
Nicolas Ghesquière, Louis Vuitton's Artistic Director of Women's Collections, has long chosen sites of exceptional beauty for his cruise collections. Here, Barcelona's distinctive architectural elements frame the collection's bold silhouettes, creating moments of both contemplation and movement. Hawkesworth captures this interplay with a dreamy precision, infusing each frame with the essence of voyage—a cornerstone of Louis Vuitton's identity since 1854.
The images strike a delicate balance between the collection's contemporary vision and Barcelona's timeless modernist spirit. As the House approaches its 170th year, this campaign demonstrates how Louis Vuitton continues to honor its legacy while pushing creative boundaries. The result is both an homage to architectural brilliance and a testament to the Maison's enduring commitment to artistic innovation.
The campaign debuts in print from October 31st, with its global social media unveiling set for November 8th, 2024. Through these images, Barcelona reveals itself anew—not as a backdrop, but as an equal participant in Louis Vuitton's continuing dialogue between fashion and place.
