Billie Eilish is the face of the latest Gucci eyewear collection. In the new campaign, Billie takes a dreamlike car ride alongside the artist whose embrace of authenticity and self-expression speaks to the values of Gucci. The voice of a generation, the award-winning singer-songwriter, is further captured in bold portraits that reflect her distinctive style and attitude.
This is the second release and campaign for Gucci’s 2022 eyewear collection and explores the idea of automobiles as a symbolic extension of those who drive them. In the first scene of the campaign, Billie Eilish wears caravan sunglasses in black acetate enriched with gold-toned Gucci script logo. The image blends retro allure with modern sophistication. The campaign is a reinterpretation of Gucci’s timeless aesthetic seen through cinematic mood, an intriguing plot ready to be unraveled by the viewer.