BLACKPINK's Jennie returns for Gentle Monster's 2025 Jewelry Collection, which combines fine jewelry with contemporary eyewear. The collection launched on January 10th in Tokyo, Taiwan, Bangkok, Shenzhen, New York, and at Haus Dosan, Seoul. New jewelry details and bold statement pieces reflect Jennie's modern elegance and the brand's innovative spirit.
The video, soundtracked by DJ Yaeji's "Raingurl," follows Jennie in a surreal narrative. The film highlights her interpretations of the collection's boundary-pushing designs.
The collection features meticulously crafted statement frames adorned with jewelry elements inspired by pearl necklaces. This fusion of timeless luxury and Gentle Monster's avant-garde aesthetic aligns with Jennie's distinctive style. The global superstar previously collaborated with the luxury eyewear brand for their 'Jentle Garden' campaign.
Seven global cities host immersive pop-up installations celebrating the launch. These spaces recreate the wonder of exploring a giant jewelry box, complete with oversized wands and scattered jewel-like objects. The installations showcase the collection while offering visitors an otherworldly retail experience.
The 2025 Jewelry Collection represents the continued evolution of the Gentle Monster x Jennie creative partnership, introducing a new aesthetic paradigm for luxury eyewear and global pop stardom.
