Following the playful spectacle of "The Power of Wow" at Milan Fashion Week, Bottega Veneta unveils its Spring 2025 campaign, where Creative Director Matthieu Blazy's vision finds new expression through the lens of photographers Maria and Louise Thornfeldt.
The campaign imagery presents a compelling study in contrasts: a brutalist concrete backdrop serves as a canvas for the collection's vibrant pieces. In one striking image, a model dons a vivid red suit, his face playfully obscured by yellow fringe detailing, creating a surreal yet sophisticated visual statement. Another frame captures the house's new snake-inspired leather goods against a stark black dress, while a third showcases a form-fitting floral turtleneck dress in brilliant reds and blacks, paired with the house's signature white leather bag.
The Thornfeldt sisters' photography maintains the collection's balance of whimsy and refinement, building upon the show's themes of "chic awkwardness" and childhood wonder. Their treatment emphasizes both the structural elements of Blazy's designs and the collection's playful spirit, particularly evident in the contrast between industrial backgrounds and the clothing's rich textures and colors.
The campaign further highlights the season's standout accessories, including new interpretations of the house's iconic intrecciato weave and sculptural jewelry pieces. Each image reinforces Bottega Veneta's evolution under Blazy's direction, where traditional craftsmanship meets contemporary artistic expression.
This visual narrative continues the momentum of September's runway presentation, solidifying Blazy's vision of luxury that celebrates both sophistication and spontaneity.
