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Bottega Veneta Liberta Bag: Elegance as Resilience for Winter 24

August 31, 2024

Bottega Veneta, the venerable Italian luxury house, introduces its latest creation for Winter 24: the Liberta bag. This new addition to the brand's illustrious bag family – which includes the Andiamo, Hop, and Cabat – offers a fresh silhouette that embodies understated luxury.

Echoing the Winter 24 campaign's themes of rebirth and returning to roots, the Liberta bag embodies Bottega Veneta's renewed focus on exceptional materials and timeless design.

Bottega Veneta’s new Liberta bag in medium is prominently shown in the newly released Winter 24 campaign, invoking themes of rebirth amidst an elegant desert environment on the outskirts of Area 51.

Translating to 'free' in Italian, the Liberta celebrates the innate beauty of exceptional leather. Crafted from silky calfskin, it presents a tactile experience that transcends mere aesthetics. While the Liberta represents a bold new direction for Bottega Veneta, predating even the house's renowned Intrecciato weave, it maintains a connection to the brand's rich heritage.

The bag's distinctive closure – a coaxial loop paired with a sculptural brass hook – pays homage to Bottega Veneta's 1970s archives, reimagined by Creative Director Mathieu Blazy. This detail underscores the brand's commitment to innovation rooted in tradition, mirroring the collection's themes of rebirth and returning to roots.

Reflecting on the collection, Blazy shared a poignant thought during the Winter 24 runway show: "We all watch the same news. It is hard to be celebratory at this point. Still, the idea of rebirth is beautiful, too. These are the blooms that rise from scorched earth – they instill a sense of hope. They come back stronger than ever. Here, elegance is resilience."

Meticulous attention to detail is evident in every aspect of the Liberta. Leather lines the flap, while suede adorns the interior, ensuring both style and protection for one's belongings. Available in small ($3,500) and medium ($4,200) sizes, the Liberta comes in a sophisticated palette of fondant, black, sterling, barolo, and avocado.

The Liberta bag speaks to a discerning generation of luxury consumers who prize substance over spectacle. It serves as a reminder that true luxury resides not in ostentation, but in the quiet confidence of impeccable craftsmanship and thoughtful design.

Discover more about the new Liberta bag on the Bottega Veneta website.