Bottega Veneta Unveils Summer 24 Fanzine – A Global Journey Through Creativity and Exploration

In an exciting development for fashion fanatics and literary collectors alike, Bottega Veneta announces the launch of its Summer 24 Fanzine. This latest publication, offered free-of-charge, is a testament to the innovative spirit at the heart of Bottega Veneta, now reaching audiences globally in selected bookstores and Bottega Veneta boutiques.

The Summer 24 Fanzine, under the creative guidance of Matthieu Blazy, delves deep into imaginative voyages. Comprising four distinct volumes, the fanzine is an amalgamation of Alec Soth's evocative photography, intimate behind-the-scenes visuals, original sketches, and a plethora of stickers. A standout feature, the travel notebook, serves as a bridge, connecting the campaign's narrative shot in Tokyo with the reader's personal dreams and adventures.

Housed in an artistically printed slipcase adorned with the same illustrated map showcased at the House’s Summer 24 show, this fanzine becomes a gateway to adventure and discovery.

Selecting Alec Soth, a celebrated Magnum photographer known for his evocative 'on the road' style, as the lead photographer mirrors the fanzine's celebration of journey and discovery. Soth’s captures, spotlighting Tokyo's playgrounds with their whimsical animal, rock, and mushroom structures, echo the tangible craftsmanship and imaginative essence of Matthieu Blazy’s designs. "When I encounter Matthieu’s work, I am in two worlds simultaneously," Soth remarks, emphasizing a blend of signature Italian craftsmanship and dreamlike wonder.

Volumes 2 and 3 ignite readers' explorations, weaving between the realms of reality and fantasy. Including a Carnet de Voyage and a sticker set with motifs from Tokyo's playgrounds and the Summer 24 runway, the fanzine invites readers to chronicle their own adventures.

Matthieu Blazy shares his vision for the collection, describing it as an "Odyssey" - a journey marked by freedom and aspiration, connecting past and future, dreams and reality. The fanzine invites readers to embark on this playful voyage, fostering personal tales of escape and creativity.

Marking its fourth edition, the Summer 24 fanzine's distribution extends beyond Bottega Veneta stores to include select bookstores worldwide. Moreover, Bottega Veneta will present 'Tokyo Playtime,' an Alec Soth exhibition at Seeen, Tokyo, from March 29 to April 14. This exhibition will showcase images from the Summer 24 campaign and highlight Soth's photographic work throughout Japan.

A celebration of the interconnectedness of craft, creativity, and exploration, Bottega Veneta Summer 2024 fanzine is an invitation to readers and fashion fanatics alike, transcending conventional bounds of a fashion campaign.