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Bottega Veneta Weaves Venetian Heritage into New Fragrance Collection

October 8, 2024

In a landmark moment for the Italian luxury house, Bottega Veneta unveils its inaugural fragrance collection under the visionary guidance of Creative Director Matthieu Blazy. This olfactory collection, deeply rooted in the brand's Venetian origins, presents a quintet of scents that pay homage to the city's rich history as a crossroads of global culture and commerce.

Blazy's vision for the collection draws inspiration from Venice's legendary role as a melting pot of influences from North and South, East and West. Each of the five fragrances in this aromatic Intrecciato weaves together 100% natural essences sourced from diverse corners of the globe, creating a sensory tapestry that mirrors the brand's iconic leather weave.

The collection offers a journey through distinct olfactory landscapes. Colpo di Sole captures the warmth of the Mediterranean sun, marrying tranquil French Angelica oil with sensual Moroccan orange blossom absolute. Come with Me presents a fresh and elegant fusion of invigorating Italian bergamot and powdery French orris butter. Acqua Sale evokes the enveloping scent of saltwater on skin, merging woody Spanish labdanum absolute with crisp Macedonian juniper oil. The sophisticated and seductive Déjà Minuit intertwines Madagascar geranium with spicy Guatemalan cardamom. Alchemie rounds out the collection with an encounter of exhilarating opulence, blending Brazilian pink pepper with precious Somalian myrrh.

In line with Blazy's focus on sensorial engagement, these fragrances are designed to unfold their full complexity upon contact with the wearer's skin, becoming a personal narrative that evolves throughout the day. As the wearer navigates their day, each scent reveals itself fully, weaving its rich and delicate notes with their own intimate story.

The bottle design is a testament to Bottega Veneta's commitment to craftsmanship and Venetian heritage. Fluid and undulating, the translucent glass vessel pays homage to Venice's lagoon landscape while echoing the supple leather shapes that first distinguished the brand. An innovative, tailor-made process recreates the aesthetic of mouth-blown glass, complete with distinct air bubbles in each bottle. This effect, typically considered an imperfection, becomes a deliberate feature, creating a series of individually unique pieces that pay tribute to the centuries-long tradition of Murano glassblowing – a craft recently showcased in Blazy's Winter 24 show space.

The bottle rests on a base of green Verde Saint Denis marble—the same stone that characterizes Blazy's store designs—evoking the marble walls, flooring, and facades of Venetian architecture. The bottle's sculptural wooden cap nods to the foundations of Venetian palazzos, which rise from the water on deep wooden stilts. The cap palette, unique to each fragrance, draws inspiration from modern Venetian design, as does the engraved metallic ring encircling it. True to Bottega Veneta's commitment to sustainability, the bottle is refillable and crafted with zero plastic, using eco-conscious materials throughout its design.

This fragrance collection not only marks Bottega Veneta's entry into the world of scent under Blazy's direction but also reaffirms the brand's dedication to artisanal excellence and sensory innovation. It captures the essence of Venice's timeless appeal and Bottega Veneta's evolving legacy—a testament to the power of scent to transport, transform, and tell stories that resonate across cultures and continents.