Bottega Veneta strengthens its ties to K-pop with its latest ambassador appointment I.N of the chart-topping group Stray Kids.
The announcement, which comes as the house prepares for incoming Creative Director Louise Trotter's debut collection in February, showcases I.N in signature Bottega Veneta pieces. The announcement imagery features I.N wearing the house's iconic intrecciato leather bomber jacket in one look and an oversized suit in olive in another, exemplifying the brand's sophisticated approach to contemporary tailoring.
"I am honoured to join Bottega Veneta as Brand Ambassador," I.N shared in a statement. "As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta's incredible artisanship and its spirit of self-expression."
The partnership arrives at a pivotal moment for both the artist and the house. As the youngest member of Stray Kids, I.N has contributed to the group's unprecedented success on the Billboard 200, where the group became the first act to debut at No.1 with their first six charting albums. Beyond his group activities, his self-composed tracks "Hug Me" and "HALLUCINATION" which mark his evolution as a solo artist.
The relationship was first hinted at during Milan Fashion Week last September, where I.N made his fashion week debut attending Bottega Veneta's Summer 25 show. Seated alongside A$AP Rocky and Kendall Jenner, his presence signaled the beginning of what would become a more formal relationship with the house.
As Bottega Veneta enters its next chapter under Trotter's creative leadership, this appointment suggests a continued commitment to bridging traditional craftsmanship with contemporary culture. The choice of I.N, known for his distinctive vocals and evolving artistry, positions the brand to connect with a new generation of luxury consumers while maintaining its core values of excellence and innovation.
Industry observers will be watching closely as this exciting partnership unfolds. Trotter will present her debut collection for the house next month, where I.N is expected to make his first appearance as brand ambassador.
