Bottega Veneta’s Milanese Masterpiece: A Landmark Boutique Opens in Galleria Vittorio Emanuele II
January 30, 2024
Bottega Veneta unveils its luxurious new boutique in Milan's historic Galleria Vittorio Emanuele II, blending tradition with Matthieu Blazy's innovative design Bottega Veneta's commitment to innovative craft finds a new home in the heart of Milan, nestled between the majestic Duomo and the Teatro alla Scala, two of the city's most emblematic landmarks.
Matthieu Blazy’s Modernist Masterpiece: Marrying Tradition with Modern Design
Under Matthieu Blazy's direction, the store introduces a meticulously curated design concept that showcases Bottega Veneta's modern elegance. The space exudes a modernist sensibility, masterfully interwoven with traditional Italian materials, echoing the aesthetic of the brand's flagship on Avenue Montaigne. The core elements of glass, Italian walnut wood, and the lush green Verde Saint Denis marble form a dialogue with the architecture, elevating the shopping experience into an art form.
A Confluence of Geometry and Texture
Visitors to the two-level boutique are immediately enveloped by the distinctive geometric grids that characterize the space, reflecting Bottega Veneta's attention to detail. The design is anchored by the floor’s grid pattern, a sophisticated dance of walnut and marble. The architectural wonder extends to a spiraling walnut staircase, furniture, and display units, creating a tactile journey complemented by the softness of leather seating and wool carpets.
There are different experiences of space in the store...I wanted to express the idea of a domestic interior referring to Italian modernist architecture that contrasts with the aesthetic of a spaceship. And to capture the intimacy and the imagination of getting dressed.
An Intimate and Imaginative Experience
Matthieu Blazy's vision extends beyond aesthetics, seeking to create a "different experience of space" within the store. His inspiration drawn from Italian modernist architecture juxtaposed with a futuristic ethos aims to encapsulate the intimacy and creativity embodied in the art of dressing.
Strategic Expansion and Exclusive Offerings
Bottega Veneta's Galleria boutique enhances its presence in Milan's cherished shopping districts, adding to its esteemed locations on Via Montenapoleone and Via Sant’Andrea. The opening is commemorated with exclusive pre-launches from the Summer '24 collection, including the Intrecciato-woven Kalimero Cha Cha and Città bags, and the Cha Cha shoe. A limited edition series of Kalimero Città bags and numbered Sardine bags with ceramic handles further celebrate the store's debut.
A Historic Venue for a Timeless Brand
Designed by Giuseppe Mengoni, the Galleria Vittorio Emanuele II epitomizes neoclassical grandeur, standing as a testament to Milan's rich history from 1865 to 1877. Bottega Veneta’s new presence in this historic arcade symbolizes a union of luxury retail, haute cuisine, and cultural history, promising an immersive experience for the discerning clientele.
As we turn to the heart of Milan, where history meets the height of fashion, Bottega Veneta's latest boutique stands as a beacon of luxury and innovative design. This splendid addition to the Galleria Vittorio Emanuele II is a destination where every detail and every piece tells a story of heritage colliding with forward-thinking artistry.
As the doors open to this modernist marvel, we invite connoisseurs of luxury and lovers of beauty to step into the narrative of Bottega Veneta's continued redefinition of elegance. Visit the new space to witness firsthand how the brand weaves its timeless narrative into the very fabric of Milanese culture. For a closer look at Bottega Veneta's exquisite collections and the story behind each creation, explore the official website.
Store Details
MILAN - GALLERIA VITTORIO EMANUELE
Galleria Vittorio Emanuele II Milan 20121 Lombardia
+390297134870