Chart-topping musical artist, Bruno Mars, transformed the inaugural event of Los Angeles' Intuit Dome into a runway of style. The 15-time Grammy laureate, known for his pitch-perfect vocals and sartorial panache, became the global debut for AMIRI's Spring-Summer 2025 collection, mere weeks after its Parisian unveiling.
Bruno Mars x AMIRI
As the August 15th performance commenced, Mars wore a masterful composition of a Vintage Pink Camp Shirt layered beneath a Burnt Orange Camp Shirt, paired with Black Pinstripe Creased Flare Trousers. It's a narrative of nostalgia meeting modernity, of laid-back West Coast aesthetics colliding with meticulous Parisian craftsmanship.
In an era where the lines between musician and style icon are increasingly blurred, Mars reflects the essence of AMIRI's Spring-Summer 2025 ethos. Each movement on stage accentuated the fluidity of the garments and highlighted the collection's dedication to craftsmanship.
The Ensemble: More Than Backup
Not to be overshadowed, "The Hooligans" – Mars' accompanying band – served as a moving chorus. Adorned in AMIRI's Core Collection, featuring the brand's signature Kick Flare Trousers and Bowling Shirts, they created a visual harmony that complemented Mars' leading look. This cohesive styling choice underscored AMIRI's versatility – from show-stopping pieces to elevated essentials.
AMIRI's Homecoming
For Mike Amiri, the brand's visionary founder, this spectacle was more than a high-profile showcase; it was a love letter to Los Angeles. "This city is our home, and artists like Bruno are always at the heart of our inspiration," Amiri mused. The decision to debut key pieces from the Spring-Summer 2025 collection at the Intuit Dome – a state-of-the-art arena that opened its doors on August 15, 2024 – was a bold statement of AMIRI's roots and its global ambitions.
Located in Inglewood, California, the Intuit Dome is set to be the new home of the Los Angeles Clippers, marking a significant milestone for both the NBA team and the city. As the inaugural event for this basketball-specific venue, which will also serve as a site for the 2028 Summer Olympics, Bruno Mars' performance in AMIRI's latest collection symbolized a perfect fusion of sports, music, and fashion. The unexpected pairing of vintage pink and burnt orange on stage suggested a collection unafraid to challenge convention, much like the Intuit Dome itself, which represents a new chapter in Los Angeles sports and entertainment.
A Performance To Remember
As Bruno Mars lit up the stage in AMIRI, he delivered a show that was truly one for the books. Opening the Intuit Dome on August 15, 2024, Mars expertly navigated through his catalog of hits, showcasing his exceptional vocal range and high-energy choreography.
The highlight of the evening came when Lady Gaga joined Mars on stage for the world premiere of their country-tinged duet "Die With a Smile," their voices blending perfectly in what felt like an instant classic. The star-studded audience, including Jennifer Lopez, Halle Bailey, and Meghan Trainor, added to the electric atmosphere. Mars' outfit, a masterful composition of AMIRI's Spring-Summer 2025 collection, moved fluidly with each carefully executed dance move, from the upbeat "Finesse" to the smooth "Versace on the Floor."
The pairing of Mars' dynamic performance and AMIRI's bold designs not only welcomed a new venue but also aligned themselves as a new fashion constellation in the entertainment world. It was a bold move that signaled both the brand's and the artist's intention to be more than just a label or a musician – but true cultural touchstones.
[Imagery courtesy of Daniel Ramos]