Burberry releases a special collaboration with Minecraft, one of the world’s most popular video games. Burberry: Freedom to Go Beyond is an in-game adventure from Burberry and Minecraft. The collaboration is also marked by a capsule collection that allows fans of the brand to both physically and digitally immerse themselves in the Burberry x Minecraft universe.
Two brands unite
Uniting two brands with shared values of adventure, creativity, and self-expression, the collaboration marks the first time that Burberry has partnered with a gaming franchise to create a fully branded gaming experience that is supported by a physical capsule collection.
Equipping the modern explorer in-game and beyond, the capsule collection will be available online exclusively at Burberry.com, as well as in-store at seven global stores and pop-ups including at Spring Street, New York; Shenzhen Bay, China; Regent Street, London; Omotesando, Tokyo; Cheongdam-dong Seoul, Korea; Taipei 101, Taiwan Area, China; and Siam Paragon, Thailand.
Both the free in-game adventure and the partnered capsule collection will become available on November 1. Players can find the Burberry world in the Minecraft Marketplace and the capsule collection online, as well as in-store. Early access to the capsule collection and a set of exclusive in-game accessories will begin on the 31 October in selected countries and exclusively to Burberry subscribers.
To be included in the exclusive release and receive access to exclusive in-game accessories, please sign up here.