On February 1, 2024, Burberry unveiled a spectacular transformation of the iconic Harrods department store, enveloping it in an aura of knight blue to celebrate Burberry’s storied heritage of exploration and the great outdoors. This month-long knight blue takeover, orchestrated by Burberry’s Chief Creative Officer, Daniel Lee, not only honors Burberry’s DNA but also marks the commencement of Harrods’ 175th-anniversary celebrations.
A Night Under the Knight Blue Sky
The opening night was nothing short of a spectacle, with Harrods bathed in the new signature knight blue light, a color introduced by Daniel Lee to symbolize the fusion of luxury and adventure. The event saw an exclusive performance by the renowned Ezra Collective, adding a musical euphoria to the knight blue ambience.
Distinguished Guests and Celebrities
The event was graced by a galaxy of stars and fashion icons, including Anna Wintour, Naomi Campbell, and Olivia Colman, alongside Burberry’s own Daniel Lee. The guest list read like a who’s who of the fashion, entertainment, and cultural worlds, with luminaries such as Ben Radcliffe, Ed McVey, Eleanor Tomlinson, and many more in attendance, celebrating this unique fusion of British luxury and heritage.
Transforming the Iconic Green to Knight Blue
Harrods’ recognizable green awnings were reimagined into tent canopies adorned with the seasonal Burberry Check, symbolizing the brand’s connection with nature and adventure. The interior of Harrods was transformed into a Burberry-themed wonderland, featuring a dedicated rainwear space, a Burberry Camping Corner with bespoke accessories, and exclusive Burberry culinary delights served from a bespoke food truck.
Exclusive Capsule Collection
For the duration of February, visitors to Harrods can explore an exclusive capsule collection of over 40 Burberry pieces, including the new Knight bag in nappa leather and innovative iterations of the Chess and Rocking Horse bags. This collection, exclusive to Harrods, showcases Burberry’s unparalleled craftsmanship and innovative design.
Digital and Virtual Engagements
In a nod to the digital age, the knight blue takeover extends into virtual realms, with innovative experiences on Roblox and Snapchat allowing global audiences to engage with Burberry’s world of modern British luxury.
A Testament to British Excellence
This collaboration between two titans of British luxury, Burberry and Harrods, not only celebrates their rich legacies but also looks forward to a future where tradition and innovation converge. The Burberry knight blue takeover at Harrods is a tribute to the spirit of exploration and the timeless appeal of British luxury, inviting the world to experience the magic of knight blue.
For more information and to view images from the opening night, please visit Burberry’s official website.